Okay, when we say “philosophy,” we’re not talking Kierkegaard and Nietzsche. Nothing against those guys. Their principles were just a lot more complicated. No, our philosophy is much more succinct. It has, after all, just one major tenet: be SMART.
Smart asks questions.
Smart sets goals and strategies then chooses tools to reach those goals. Not the reverse.
Smart understands you have a budget and a timeline.
Smart relentlessly pursues results.
Smart isn’t always inexpensive, but it’s never costly.
Smart never stops learning.
Smart is how we create value.