MARKETING AND STRATEGIC PLANNING

We begin every creative process with a thorough understanding of your company's objectives by establishing target segments for your brand and products and then developing a comprehensive Benghiat Marketing Action Plan™ (MAP).

This strategic process enables you to understand how your budget can be optimized to best reach target audiences.

MARKET RESEARCH

Through Benghiat's proprietary databases and industry expertise, we offer a variety of research tools to help you better understand your customers, the marketplace and even your own organization's internal strengths and weaknesses.

Through the intelligent planning and execution of in-person, telephone, packaging response and web-based research techniques, Benghiat has all the answers you need.

Additionally, our relationships with established research firms and access to industry-specific studies enable us to provide customized information utilizing specialized audiences and demographic segments.

SMART SALES™ LEAD MANAGEMENT

Benghiat's expertise in Lead Generation, Lead Qualifying and Lead Nurturing help you increase ROI on media and trade show leads.

Let our Smart Sales™ Lead Management Tools create greater opportunities for you to increase sales and develop customer relationships.

SALES SUPPORT

Whether launching a new product or service or looking for a new way to motivate sales in an existing line, Benghiat can create sales tools that create results.

Benghiat can help define objectives and schedule local and national promotions with communication plans, tools and event programs that drive results.

SALES INCENTIVE PROGRAMS

Complement your sales support programs with incentive programs that measure and reward outstanding performance.

Our Sales Planning and Support materials, including a broad selection of sales aides, training tools, sales presentations, and web support can help you reinforce your front lines by providing tools that advance their sales techniques.