ADVERTISING

First, we identify a clear objective and target audience for each ad campaign through Benghiat's strategic Creative Platform Process. During this process we focus on key differentiators and messaging for your product or service.

Next, we produce strategically creative headlines, graphics, and copy that create awareness and response.

WEB SITES AND
INTERACTIVE MEDIA

The venue for advertising is rapidly expanding beyond print and broadcast to include Internet (web site enhancements and search engine optimization), email marketing tactics and pod casting. Benghiat will guide you through current and upcoming marketing trends and help you plan and execute through integrated media channels. From web site development, Internet advertising, and targeted e-marketing campaigns to search engine optimization programs, Benghiat can support your objectives with tools that span every marketing medium.

SALES SUPPORT
COLLATERAL

Closing the sale is the most important step in the entire sales process.

You need the right tools to educate and motivate your prospects - as well as dealers, distributors and sales reps.

DIRECT MAIL / EMAIL

Direct Mail and Email are effective ways to reach targeted audiences, test campaigns against other media and provide specific and measurable results. Benghiat offers a variety of Direct Mail and Email campaign options that should play an important role in your marketing mix.

PACKAGING

Benghiat's proficient packaging capabilities help reach your customers and channels with creative that convinces them to buy.

When appropriate, we use focus groups and web-based research to test package and product concepts.

TRADE SHOW SUPPORT

Benghiat has won the national Sizzle Award for increasing booth traffic with innovative trade show strategies, including booth design and booth activities, as well as pre and post show marketing campaigns, on-site events and PR activities.